How to Buy Gold, Part 3: Why to buy gold !?

Decide why you're interested in investing in gold. If you have funds to invest, it's important to understand why people invest in gold in the first place, so that you can make sure it's the right thing for you.


Understand that gold mainly serves as a store of value and as an investment hedge. Common reasons for investing in gold include:

  • Gold is always in high demand. It is a tangible product that can always be passed on without concerns for its desirability in the future. Contrast this durability with antiques and collectibles, which are subject to fluctuations in fashion and style trends.
  • Owning gold can protect you from a decline in currencies or from inflation. Countries often start investing in gold when economic growth starts to decline; the more debt-laden an economy, the higher the price of gold will climb.
  • Gold can be another "string to your bow" when you seek to diversify your investment portfolio. Diversification is considered to be the best reason to own gold, according to financial experts. This ensures sound financial management, and not putting all your investment eggs into one basket.
  • Gold is a sound means for protecting wealth over a long period of time (provided you store it securely).
  • During a period of civil instability, gold is a way to protect assets, it is portable, easy to hide, and can give you something to hang on to when everything else is lost.


Determine the current market price for gold. After finding the price, verify it with at least one other reputable source, and preferably several other reputable sources.



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